Audi Buys Ducati For 1.12 Billion USD

Audi Takeover DucatiAs it turns out, the negotiations between Volkswagen-owned Audi and Ducati owner Investindustrial  has finally culminated to a deal.

The German luxury carmaker has agreed to buy Italian bikemaker, Ducati, for a sum of 1.12 billion USD.  Audi will also inherit all of Ducati’s current financial liabilities.

The union between the two mega-industries marks a giant leap  in Audi’s ambitious ‘Project Eagle,’ which is aimed at elevating Volksawagen becoming the world’s largest auto manufacturer.

Earlier, Andrea Bonomi, Investindustrial head had stated that Ducati was looking for a world-class industrial partner for its future growth and wanted to sell the iconic brand for one billion Euros.

The purchase will make Ducati the 11th brand in VW’s portfolio. Ducati sold 42,000 motorcycles through 2011 and commands a nine percent share in its segment. The company has been making all the right moves over the past few years, launching segment-leading motorcycles like its versatile Multistrada 1200, the Diavel power-cruiser and 1199 Panigale race replica.

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